The reason you haven’t felt it is because it doesn’t exist. What you call love was invented by guys like me, to sell nylons. You’re born alone and you die alone and this world just drops a bunch of rules on top of you to make you forget those facts.
This quote by Don Draper in the famous american soap called “Mad Men”, left me into deep thoughts. I couldn’t help but think of the fact that this is god damn true.
Much are we influenced by what we see happening on television screens, that we want everything to be like that. From the fact that you’re not in love unless you start smiling uselessly, or you’re not successful unless you have a chauffer driven X car, our dreams and aspirations have been heavily impacted by what we see.
And what happens in reality is that when we don’t get what we think ‘we should get (Yes people, courtesy the great television), we become dissatisfied. We are not happy. And BAM!
That is the moment when these products and ads kick in, giving us hope that buying their product would help us feel in the desired way, would help us achieve and be what we want to be. And only that certain product can help us in making our lives better, in making us what we want to be.
Marketing is fantastic. This makes me realize that unless you make something which people yearn to have, something which they feel incomplete without, you aren’t on the right track.
So if you’re rich, you probably need an iPhone or a MacBook or a Mercedes or an Audi to prove so, which is because these brands have succeeded in placing that in your mind.
So want your Brand to be successful? Do something remarkable. So remarkable that people feel incomplete without it, that people want to associate your brand with themselves. And that would be the true essence of marketing.
Good luck peeps!:)