Marketing Manager,Consultant in Point Reyes

“Welcome to my Blog, I hope to share with you here a little about me and what I have gone through in my life. Your opinions and comments are more than welcome, so feel free to share them with everyone!”

Top 4 Things to Consider When Purchasing a Car

September 13, 2016, Billy0 Comments

As a business man, I was in need of a vehicle that would match my lifestyle. The car market is filled with thousands of vehicles to choose from, and for someone like me, who didn’t know much at the time, it’s important to consider what’s most important. Do you need storage for a best floor jack and your kid’s hockey gear? Do you travel a lot of far distances, off-road, or in rough weather? Considering your needs will help you narrow down the options and find the perfect match for you.

Are you constantly hauling around sports’ equipment because you coach your kid’s’ baseball team? Do you deliver papers in the morning and have to use your own vehicle to haul hundreds of papers every night? Or do you spend little time in your car, only filling it occasionally with groceries or a friend or two? Some cars are built for those with busy and filled with hauling items around from place. Minivans are a great family vehicle for someone who constantly has a passenger or three at all times. Smart cars seat two people, perfect for a single person who occasionally has a friend with them.

4-Wheel or 2-Wheel
Where are you going in your car? Are you an adventurer? Do you live in harsh weather conditions, such as heavy rain or snow? Are there flat lands or hills? For those with extreme weather conditions or off road drivers, 4-wheel drive gives you the power to have complete control. For those with calmer commutes and travels ahead of them, 2-wheel driver is cheaper and perfect to handle simple conditions. If you’re going to live in a harsh and icy environment, then 4-wheel drive is ideal and worth the couple extra thousand.

Extra Features
Extra features are always nice to have, but are they what you need? It depends on who you are. If you want to be able to let your kids watch their favorite show without you having to hear it over and over again, then that’s a feature you may look for. Are you afraid of backing-up? Then look for a vehicle that includes a rear view camera that shows exactly how you’re doing and prevent you from hitting anything as you back up. Do you want to control the air temperature to the exact degree? That’s an option too!

It’s important to be safe, but there are different levels of safe. For someone looking to protect themselves and their family, then they have to look into top of the line safety features. Airbags in the back, crash absorbency, and other similar features are where you want to put your money. For others, it may be more about luxury, such as a convertible or car with less safety expenses.

Finding the right car for you isn’t as difficult as it may seem. Make a list of your needs and be honest with yourself and what you can afford. Don’t pay for the extra features if safety is more important, don’t skimp out on 4-wheel if you’re looking to go off-road. Once you narrow it down, you’ll find the perfect car for you and your budget.


August 12, 2016, Billy0 Comments

Words matter. Maybe this is why I majored in English in college. Even then, I knew the power of words. How these single and multi syllable tools can help build amazing enterprises. Words can help mold characters, heal wounds, and words can lend significance.

Below is a photo my nephew took of an old sign he recently unearthed from a dusty storage shed. It belonged to my father. Six words, intermingled with a few symbols and digits, that tell quite a story. Read More

The State of the Electric Water Heater Market

August 12, 2016, Billy0 Comments

On its surface, the forecast for the electric water heater market looks sunny. Between 2017 and 2022, the market is expected to grow steadily – researchers predict that it may rise by over 7% during each year of that period. This is, in part, because by 2015, the real estate and construction industries had finally recovered from the 2008 recession.

That said, there may be challenges ahead for this industry. Electricity prices have been rising for the past few years, and consumers may come to prefer solar powered water heaters in the near future, as experts have predicted. There are, however, two trends that may continue to drive consumers to electric water heaters: Read More

Acne Treatment Market Worldwide

July 6, 2016, Billy0 Comments

Acne-Treatment-MarketWe generally assume that acne disappears with age. We hope that as we leave puberty behind we will also leave the embarrassing plague of acne behind. Many adults still suffer from acne, and as an adult the problem can be more troublesome. Often, acne is associated with poor hygiene, or poor diet. For this reason adult acne sufferers can face discrimination. It’s no wonder that the acne market is a billion dollar industry. There are many options available for those who wish to rid themselves of acne forever. Some options include products like proactive, expensive treatments, chemical peels, light treatments, and home remedies. So which acne treatment is right for you? It really depends on what your level of acne is, what kind of skin you have, and how much you are willing to spend. Read More

Start Your Own Woodworking Business

June 19, 2016, Billy0 Comments

Many people want a home based business because they have been laid off their job. Starting a woodworking business is a great way to turn a hobby into a great money making business. Woodworking business can be initiated with small startup capital investment. Before you start, here are simple but valuable tips you have to take note:

It’s All About Your Attitude
Having the wrong attitude is the number 1 mistake, because it will kill your business quickly. If your goal is to make as much money as you can from your woodwork business by proving products as quickly as you can, then I suggest you reconsider this amazing plan. The reason is simple, you don’t care or prize the production, why your clients trust you and your craft. Read More

How to Get Customer Loyalty in a Highly Competitive Market?

May 1, 2016, Billy0 Comments

In a market as tough as Pepsi and Coca Cola? In a market where customer buys whatever is the cheapest and thus a price war is always at bay?

Someone recently asked me on Quora, about how to market your brand so as to rise above it and this kept me thinking for a while. Why is it that even when Apple charges much more than the features it’s phone have, why is it that everyone goes bananas over the new iPhone, even when alternatives are way cheaper? Read More

What You Call Love…Marketing Emotions

May 1, 2016, Billy0 Comments


The reason you haven’t felt it is because it doesn’t exist. What you call love was invented by guys like me, to sell nylons. You’re born alone and you die alone and this world just drops a bunch of rules on top of you to make you forget those facts.

This quote by Don Draper in the famous american soap called “Mad Men”, left me into deep thoughts. I couldn’t help but think of the fact that this is god damn true.

Much are we influenced by what we see happening on television screens, that we want everything to be like that. From the fact that you’re not in love unless you start smiling uselessly, or you’re not successful unless you have a chauffer driven X car, our dreams and aspirations have been heavily impacted by what we see. Read More

Native Advertising : What you need to know

May 1, 2016, Billy0 Comments


So, Native Advertising is what you’d like to call as the new shark in the sea. It is by far one of the most effective forms of advertising in the digital age.

Even if you haven’t heard of the term, or know what it is. I’d place a good amount on the fact that you have experienced it knowingly or unknowingly.

It seems to be the new fad in the information industry, where it is being popularised and used heavily by companies such as Facebook, BuzzFeed, NDTV and every other famous website you can think of. Read More

What Marketing is Really About…

April 30, 2016, Billy0 Comments

Remember that Pushy salesman from “marketing” trying to sell you a new connection on the phone? Remember that weird, creepy “Marketing” guy at the store after your life to buy the product?

These so called “Marketing” guys sound familiar, right?

So I spent a lot of time asking people what they thought what marketing does and what marketing is.. And I got all the similar reactions. These memories came to light as they gave me the cliched answers of Marketing being all about “Sales,” or “Advertising,” or “Promotions,” or being after your lives to go use a product.

Well, sorry to break the bubble, But what marketing really is, isn’t what you think of it to be. Read More