Marketing Manager,Consultant in Point Reyes

“Welcome to my Blog, I hope to share with you here a little about me and what I have gone through in my life. Your opinions and comments are more than welcome, so feel free to share them with everyone!”


August 12, 2016, Billy0 Comments

Words matter. Maybe this is why I majored in English in college. Even then, I knew the power of words. How these single and multi syllable tools can help build amazing enterprises. Words can help mold characters, heal wounds, and words can lend significance.

Below is a photo my nephew took of an old sign he recently unearthed from a dusty storage shed. It belonged to my father. Six words, intermingled with a few symbols and digits, that tell quite a story. Read More

The State of the Electric Water Heater Market

August 12, 2016, Billy0 Comments

On its surface, the forecast for the electric water heater market looks sunny. Between 2017 and 2022, the market is expected to grow steadily – researchers predict that it may rise by over 7% during each year of that period. This is, in part, because by 2015, the real estate and construction industries had finally recovered from the 2008 recession.

That said, there may be challenges ahead for this industry. Electricity prices have been rising for the past few years, and consumers may come to prefer solar powered water heaters in the near future, as experts have predicted. There are, however, two trends that may continue to drive consumers to electric water heaters: Read More

Acne Treatment Market Worldwide

July 6, 2016, Billy0 Comments

Acne-Treatment-MarketWe generally assume that acne disappears with age. We hope that as we leave puberty behind we will also leave the embarrassing plague of acne behind. Many adults still suffer from acne, and as an adult the problem can be more troublesome. Often, acne is associated with poor hygiene, or poor diet. For this reason adult acne sufferers can face discrimination. It’s no wonder that the acne market is a billion dollar industry. There are many options available for those who wish to rid themselves of acne forever. Some options include products like proactive, expensive treatments, chemical peels, light treatments, and home remedies. So which acne treatment is right for you? It really depends on what your level of acne is, what kind of skin you have, and how much you are willing to spend. Read More

Start Your Own Woodworking Business

June 19, 2016, Billy0 Comments

Many people want a home based business because they have been laid off their job. Starting a woodworking business is a great way to turn a hobby into a great money making business. Woodworking business can be initiated with small startup capital investment. Before you start, here are simple but valuable tips you have to take note:

It’s All About Your Attitude
Having the wrong attitude is the number 1 mistake, because it will kill your business quickly. If your goal is to make as much money as you can from your woodwork business by proving products as quickly as you can, then I suggest you reconsider this amazing plan. The reason is simple, you don’t care or prize the production, why your clients trust you and your craft. Read More

How to Get Customer Loyalty in a Highly Competitive Market?

May 1, 2016, Billy0 Comments

In a market as tough as Pepsi and Coca Cola? In a market where customer buys whatever is the cheapest and thus a price war is always at bay?

Someone recently asked me on Quora, about how to market your brand so as to rise above it and this kept me thinking for a while. Why is it that even when Apple charges much more than the features it’s phone have, why is it that everyone goes bananas over the new iPhone, even when alternatives are way cheaper? Read More

What You Call Love…Marketing Emotions

May 1, 2016, Billy0 Comments


The reason you haven’t felt it is because it doesn’t exist. What you call love was invented by guys like me, to sell nylons. You’re born alone and you die alone and this world just drops a bunch of rules on top of you to make you forget those facts.

This quote by Don Draper in the famous american soap called “Mad Men”, left me into deep thoughts. I couldn’t help but think of the fact that this is god damn true.

Much are we influenced by what we see happening on television screens, that we want everything to be like that. From the fact that you’re not in love unless you start smiling uselessly, or you’re not successful unless you have a chauffer driven X car, our dreams and aspirations have been heavily impacted by what we see. Read More

Native Advertising : What you need to know

May 1, 2016, Billy0 Comments


So, Native Advertising is what you’d like to call as the new shark in the sea. It is by far one of the most effective forms of advertising in the digital age.

Even if you haven’t heard of the term, or know what it is. I’d place a good amount on the fact that you have experienced it knowingly or unknowingly.

It seems to be the new fad in the information industry, where it is being popularised and used heavily by companies such as Facebook, BuzzFeed, NDTV and every other famous website you can think of. Read More

What Marketing is Really About…

April 30, 2016, Billy0 Comments

Remember that Pushy salesman from “marketing” trying to sell you a new connection on the phone? Remember that weird, creepy “Marketing” guy at the store after your life to buy the product?

These so called “Marketing” guys sound familiar, right?

So I spent a lot of time asking people what they thought what marketing does and what marketing is.. And I got all the similar reactions. These memories came to light as they gave me the cliched answers of Marketing being all about “Sales,” or “Advertising,” or “Promotions,” or being after your lives to go use a product.

Well, sorry to break the bubble, But what marketing really is, isn’t what you think of it to be. Read More

5 Branding Lessons You Can Learn From Zomato

April 29, 2016, Billy0 Comments


‘There are two kinds of people in this world. One who love Zomato, and the others who haven’t used it yet.”

If there’s one start up that redefined branding, it has to be Zomato hands down. November 2010 saw emergence of Zomato being renamed from Foodiebay because Zomato and Tomato rhyme and it instantly hit the chord with customers. Easier and crisper! And that was the start of branding done just right.

Now what is it with Zomato that none of its fellow competitors can boast of? The name? The incredibly creative team? The social media campaigns? Or maybe just the fact that it puts its customers on the highest pedestal. For Zomato, branding is what originates from its customers and it’s branding that needs to be modified to suit customers’ tastes and not vice versa. ‘Customer is the king’ and Zomato sure knows how to treat him like one. Read More