Billy

Chyldish

Marketing Manager,Consultant in Point Reyes


“Welcome to my Blog, I hope to share with you here a little about me and what I have gone through in my life. Your opinions and comments are more than welcome, so feel free to share them with everyone!”

Start Your Own Woodworking Business

June 19, 2016, Billy0 Comments

Start-Your-Own-Woodworking-Business
Many people want a home based business because they have been laid off their job. Starting a woodworking business is a great way to turn a hobby into a great money making business. Woodworking business can be initiated with small startup capital investment. Before you start, here are simple but valuable tips you have to take note:

It’s All About Your Attitude
Having the wrong attitude is the number 1 mistake, because it will kill your business quickly. If your goal is to make as much money as you can from your woodwork business by proving products as quickly as you can, then I suggest you reconsider this amazing plan. The reason is simple, you don’t care or prize the production, why your clients trust you and your craft.

Quality is The Key
A successful business won’t happen overnight. For any kind of business, quality is the key. So try your best to practice different ways to produce or create something you are beyond proud of. You can fresh design of the product which you are going to build at first, then sell your items through Internet or other combination of these outlets to see whether this product is welcome. Depends on the quality of your crafts, you may get your first clients.

Woodworking Tools
As a woodworker, you should invest in a few large machine tools, include hand tools and power tools. However, make sure the tools in your list depends on the kind of crafts you will make, your budget and the amount of space. If you have not decide which kind of woodwork is welcomed and profitable in your area, you can adjust the woodwork you do according to the tools you have. From my experience, you should not spend so much money on power tools at the beginning. However, with the growing of your business, some power tools is the most significant aspects of your business such as powerful miter saws(miter saw reviews from Thomas’ blog), sanders, sandpaper, screw drivers, etc.

Not Promoting Your Business

It doesn’t matter how good is your product, if you don’t have a plan on promoting your business, you won’t make any money. A shoddy business plan is a major misstep for promoting your business. There are tons of the resources of the Internet, you will find some great business ideas that showing you how to find and build personal relationship from your clients. A suggestion from master teacher here is instead of selling the features of your products, tell your clients the benefits you will get from your craft.

Having a Hobby Mentality
This is the most easiest mistake for people who turn the hobby into a woodworking business. Of course, anyone can make money with their hobby, but make a good money from it unless you understand the myth and reality. When you run your own business, you need to value your time. Don’t expect to go start the client’s requirement in every other day. My point is “have control” your lives if you don’t want to fail your new business.

How to Get Customer Loyalty in a Highly Competitive Market?

May 1, 2016, Billy0 Comments

Building-customer-loyalty
In a market as tough as Pepsi and Coca Cola? In a market where customer buys whatever is the cheapest and thus a price war is always at bay?

Someone recently asked me on Quora, about how to market your brand so as to rise above it and this kept me thinking for a while. Why is it that even when Apple charges much more than the features it’s phone have, why is it that everyone goes bananas over the new iPhone, even when alternatives are way cheaper?

Why is it that even though Starbucks offers coffee at a much higher price than Barista or Costa or the million other brands, but well we go to the nearest Starbucks cafe like a fool for the frappe?

Ladies and Gentlemen, I welcome you to Remarkable Marketing 101. In all these cases, these big brands have done something REMARKABLE. They did’t just spend their time putting up Check us out Ads on Tv, they went, they did something remarkable, they showed us something remarkable and the rest is History.

In 2007, Moto Razr and BB’s were the hottest phones. They were literally the best thing we could think of, but then out of the dawn came a fruit named brand, which changed the way we thought of phones, it changed the way we would ever use phones and the rest is History. Apple did something remarkable, something which we hadn’t thought of, something which made us mad about it! And today even when Apple comes up with a overpriced phone with just a bigger screen, We go crazy about it! 😛

Remarkable Marketing is about being like a Purple Cow in a field (Yes, Kudos to Seth Godin).

Remarkable Marketing in my opinion means doing something worthy of talking about. Something which the users want to talk about, want to share, want to be a part of. It’s about making them your advocates and utilising the power of this salesforce.

Instead of planning your next ad or thinking of how much to spend on Facebook Ads, Talk to your users, your Customers ask them what they need, what they like and spend time in thinking how you can do it differently.

Cause to get customer loyalty (even in a competitive market) you need to stand out and try to change the world by your product, even if it is one customer at a time.

Be Crazy, Be a Maniac, Be a Mad Marketr, Do something remarkable and the rest should be History.

Feel Free to get in touch with us if you want to be remarkable or want to discuss your ideas, we’re always up for it.

Rooting for you!

What You Call Love…Marketing Emotions

May 1, 2016, Billy0 Comments

Marketing-Emotions

The reason you haven’t felt it is because it doesn’t exist. What you call love was invented by guys like me, to sell nylons. You’re born alone and you die alone and this world just drops a bunch of rules on top of you to make you forget those facts.

This quote by Don Draper in the famous american soap called “Mad Men”, left me into deep thoughts. I couldn’t help but think of the fact that this is god damn true.

Much are we influenced by what we see happening on television screens, that we want everything to be like that. From the fact that you’re not in love unless you start smiling uselessly, or you’re not successful unless you have a chauffer driven X car, our dreams and aspirations have been heavily impacted by what we see.

And what happens in reality is that when we don’t get what we think ‘we should get (Yes people, courtesy the great television), we become dissatisfied. We are not happy. And BAM!

That is the moment when these products and ads kick in, giving us hope that buying their product would help us feel in the desired way, would help us achieve and be what we want to be. And only that certain product can help us in making our lives better, in making us what we want to be.

Marketing is fantastic. This makes me realize that unless you make something which people yearn to have, something which they feel incomplete without, you aren’t on the right track.

So if you’re rich, you probably need an iPhone or a MacBook or a Mercedes or an Audi to prove so, which is because these brands have succeeded in placing that in your mind.

So want your Brand to be successful? Do something remarkable. So remarkable that people feel incomplete without it, that people want to associate your brand with themselves. And that would be the true essence of marketing.

Good luck peeps!:)

Native Advertising : What you need to know

May 1, 2016, Billy0 Comments

native-ads

So, Native Advertising is what you’d like to call as the new shark in the sea. It is by far one of the most effective forms of advertising in the digital age.

Even if you haven’t heard of the term, or know what it is. I’d place a good amount on the fact that you have experienced it knowingly or unknowingly.

It seems to be the new fad in the information industry, where it is being popularised and used heavily by companies such as Facebook, BuzzFeed, NDTV and every other famous website you can think of.

So what really is this Native Advertising which is catching all the attention?

To put is simply, Native Advertising is a form of advertising which you don’t feel like is an ad. You don’t feel like it is an information which is paid for by a third party. You think it’s an authentic and an Actual or a “Native” part of the website.

Buzzfeed-native-advertising

Native Advertising on Buzzfeed, Notice the GE listed as Brand Partner?

Notice the Brand Partner GE? Well Yeah, it is really tough to spot what is sponsored content here. It really looks like it is a part. And especially if the article is on a thing like, “Making your day more efficient” you really can’t have guessed it.

To put in other words, Native Advertising is like brands saying to advertisers :

We will camouflage your ads, and put it up as “real” content. Let’s mess with the users.

As a Mad Marketer, I’d really say Native Advertising is fantastic, you (advertiser) get to sleep peacefully at night because you can write in the small corner of a webpage the name of the advertiser which most people would not notice. But well you did your bit right?

So then why is this being successful? Here are a few reasons why :-

1. It looks pretty Authentic, and when we think it is authentic, We trust it more. And well what happens when we trust what the advertiser is saying? Well ask the peeps at Fair & Lovely how they managed to do this

2. It increases the brand value of the advertiser, as it is put upon a platform which people are likely to trust. Think of this, What if a productivity article was sponsored by Dropbox and had the first point as to use Dropbox? We’d definitely attach more positive perception to the value of Dropbox.

3. It is still underused by brands at the present moment, so there is a lot of scope till it is raided by the world’s advertisers.

4. The traditional Advertising on the website, (say AdSense – see the end of the post for an example :P) only has a click through rate of 0.17% ! Which often leaves the online publishers with a tight hand with it’s cash. So hence a need for a more profitable advertising system was inevitable.

P. S. BuzzFeed gets it’s 100% Revenue from Native Advertising!

Also, If you’d like to know more about Native Advertising, Watch this hilarious video by John Oliver on it!

What Marketing is Really About…

April 30, 2016, Billy0 Comments

Remember that Pushy salesman from “marketing” trying to sell you a new connection on the phone? Remember that weird, creepy “Marketing” guy at the store after your life to buy the product?

These so called “Marketing” guys sound familiar, right?

So I spent a lot of time asking people what they thought what marketing does and what marketing is.. And I got all the similar reactions. These memories came to light as they gave me the cliched answers of Marketing being all about “Sales,” or “Advertising,” or “Promotions,” or being after your lives to go use a product.

Well, sorry to break the bubble, But what marketing really is, isn’t what you think of it to be.

Marketing is huge domain! Far above selling, promoting, advertising, or taking feedback calls!

In my belief what Marketing really is,

“Is everything which helps to get a smile on a customers face because of your product/service”

(Hoping that this definition finds a place in a textbook or two 😛 )

Marketing is anticipating what the customer might want. Marketing is making the product which shall satisfy their needs and wants. Marketing is innovation,
Marketing is selecting how to reach out to these people, Giving them the product, Marketing is taking feedback, Marketing is after sales service, Marketing is thus everything which helps you maintain profitable customer relationships.

As the traditional definition by Philip Kotler says,

“Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.”

In my opinion, marketing is one of the most important functions amy organisation can have. If an organisation is a car, Then Marketing is the engine and finance is the fuel.
That, Is what marketing is all about and that is how important it is.

As peter F.Drucker the management guru famously said, “A business enterprise has only two basic functions – marketing and innovation.”

quote-business-has-only-two-functions-marketing-and-innovation-peter-drucker

Picture Credits : izquotes.com

So next time you hear someone confuse marketing and selling, I hope you’re there to correct them.

5 Branding Lessons You Can Learn From Zomato

April 29, 2016, Billy0 Comments

Zomato

‘There are two kinds of people in this world. One who love Zomato, and the others who haven’t used it yet.”

If there’s one start up that redefined branding, it has to be Zomato hands down. November 2010 saw emergence of Zomato being renamed from Foodiebay because Zomato and Tomato rhyme and it instantly hit the chord with customers. Easier and crisper! And that was the start of branding done just right.

Now what is it with Zomato that none of its fellow competitors can boast of? The name? The incredibly creative team? The social media campaigns? Or maybe just the fact that it puts its customers on the highest pedestal. For Zomato, branding is what originates from its customers and it’s branding that needs to be modified to suit customers’ tastes and not vice versa. ‘Customer is the king’ and Zomato sure knows how to treat him like one.

Here are 5 lessons that every brand should learn from Zomato:

1) Understand your customers’ emotions
Food is as much an emotion as love is and Zomato implemented this outstandingly well. For a brand to sustain its loyalty, it’s highly essential that it understands its customers’ emotions and uses it to the brand’s and customer’s well being. If a brand can identify with its customers and tell them why you created what you created, you have earned yourself brand loyalty.
This is exactly why Zomato changed its tagline from ‘India’s #1 online restaurant guide’ to ‘Discover more places to eat around you.’ Because this is what they were aiming at, providing the beloved foodies with options galore and not flaunting the #1 tag.

2) Experiments experiments all the way
There’s a reason we all used to be so kicked about Chemistry experiments in school, for outcomes unknown and often flattering.
How often do all brands take that risk of ‘unknown’ and delve in the glory of stumbling onto something worth that risk? Not quite often. This is where Zomato pulls up the niche. From changing the business’s name to introducing the mobile app to satisfy those hunger pangs on the go and the recent acquisition of the US based Urbanspoon, Zomato brushed its apprehensions aside with every experiment that it got its hands on. Experimenting done .. well just too right!

3) Create drool-worthy content
One look at Zomato’s facebook page and you are sure to get a lot of ‘ooohs’ and ‘aaahs’. The kind of content that Zomato generates is enough to bring a bad day to a surprisingly good closure and the best part is there’s something for everyone. For instance, Shakespeare lovers rejoiced when Zomato came up with ‘Thus spake William Cakespeare’ for their inner foodie now had a strong literal connection. Just compulsively literature obsessed things.

Before you get onto content creation, think and give it a serious thought, would you share it with a huge uncontrollable smile on your face or a straight face?
You just got your answer.

4) Retain the ‘Human’ element
What Zomato certainly excels at is retaining the ‘human’ element in their branding techniques. Every feedback and criticism is welcomed and there’s a real person on the opposite side to thank them for the same. Automated email replies rob off the customer’s belief in the organization and this is exactly what Zomato has managed to keep at bay. Drop by a mail and you are sure to get a personalized reply from Zomato. Happy customer? You bet.

If you can build on the human element in your organization, you invariably earn the trust and belief of your customers which is the most important ingredient of a successful business.

5) Share insides with your audience

If you think that your customers don’t follow your moves regularly, you have probably got it all wrong. Customers enjoy nothing better than keeping a regular track of the organisations that they rave about. After all, if you don’t know your brand well enough, it’s equivalent to a bruised ego.

Zomato, since its inception had made it a point to update its blog regularly and let the emerging fanbase know the tidbits of how Zomato is rolling its game in the market. From moves gone wrong to experiments that turned into a runaway success, the customers are given the Zomato news and perspectives just in the right dose.

The customer doesn’t follow just the product but the preceding legacy with equal vigor, give your customers something to discuss on the coffee table with friends, family and colleagues. Let them know that you want them to be as involved in the evolution as in its consumption.

If you think branding could go right with set norms, you have got it all wrong. Meddle with risks and creativity just like Zomato did it just right the tomato way!