Marketing Manager,Consultant in Point Reyes

“Welcome to my Blog, I hope to share with you here a little about me and what I have gone through in my life. Your opinions and comments are more than welcome, so feel free to share them with everyone!”

Energy Efficiency is Win-Win for Us All: Make Changes Today

September 10, 2017, Billy0 Comments


Global warming is an indisputable scientific fact. Climate change means that the icecaps are melting, our seas are getting warmer and the weather is increasingly unpredictable. In an effort to protect our environment, many are looking to reducing their consumption of energy. Energy conservation has the added benefit of significantly cutting our electrical bills on a personal, domestic level but also on a global level. Importantly, most countries have created energy efficient policies, with infrastructure depending more on renewable and sustainable energy. Most have also put in place a system of energy or carbon taxes for companies to motivate them to make the switch. Read More

Green Energy Marketing

July 23, 2017, Billy0 Comments

Here is a one sentence overview of the status of the law and where I think it is going.  As the state did in the 1960’s when it converted surface water rights from riparian rights to streamflow to a permit system for surface water, the State of Texas has started the process to convert groundwater rights from the rule of capture to a permit system; i.e, a landowner will no longer be able to take as much water as he can produce from his land, rather he will have to get an annual permit to take a certain volume of water from his well, and those permits may be limited to less than a landowner wants to use.

Already state law has set up regional water planning groups that are coming up with estimates of available volumes of water within the areas of the respective regional water planning groups. Those numbers will be the basis for establishing annual limits for pumping from those areas.  The rule of capture already can be restricted in areas that have groundwater conservation districts, and the general push is to include all parts of the state in one or more groundwater conservation districts.

The San Antonio area in the Edwards Aquifer Authority is the prototype for this permitting process.  A landowner in the EAA can only pump groundwater if he has a permit, even if he has significant Edwards resources under his property.  Those permits initially sold for less than $1,000 per acre-foot per year in 2010, but commercial quantities of water were selling for between $5,000 and $6,000 per acre-foot a year ago, and with the drought in effect right now, I am sure that those prices would be low if someone really needed the water today.

On the other hand, having a permit system is not all bad either.  Many financial institutions are not valuing water rights until they are reduced to permits issued by state agencies. It is a very complicated issue, and the ramifications are different for different parts of the state.  Each area needs to assess its situation separately.  For example, in certain circumstances, there is potential harm in being drawn into a water district, but there is considerable financial risk in being left out, too.I suggest the following initial steps in evaluating each property under consideration:

1. Identify the groundwater conservation districts (GWCD’s) and the regional water planning groups (RWPG’s) in the area of the property under consideration.

2. Define how the GWCD’s and RWPG’s are responding to the Desired Future Conditions mandate (this will be the key to the evolution of water rights in the area.)

3. Determine what are the various future uses of the property under consideration and what is the potential for commercial use of groundwater in the area.

4. Determine how other landowners are addressing their water rights, especially those with similar historical uses of water; e.g., continuation of status quo or initiation of new uses that are intended to increase claims to limited regional water availability.

5. Assess the risk and cost of establishing and documenting water use versus doing nothing.

The State of the Electric Water Heater Market

July 22, 2017, Billy0 Comments

On its surface, the forecast for the electric water heater market looks sunny. Between 2017 and 2022, the market is expected to grow steadily – researchers predict that it may rise by over 7% during each year of that period. This is, in part, because by 2015, the real estate and construction industries had finally recovered from the 2012 recession.

That said, there may be challenges ahead for this industry. Electricity prices have been rising for the past few years, and consumers may come to prefer solar powered water heaters in the near future, as experts have predicted. There are, however, two trends that may continue to drive consumers to electric water heaters: Read More

What is Life Skill Hacking?

May 6, 2017, Billy0 Comments

Life Antivirus Program

First, a little background. With age, you develop a life antivirus program. Your life antivirus program is used to protect you from perceived threats to the self. The issue arises when your life antivirus program becomes so strong it actually begins to limit your own personal growth. The potential threat of your life antivirus program becomes more compounded when you begin to use it against your own inner need and wants. Read More

Month: May 2017

May 6, 2017, Billy0 Comments


Although Ive only started this blog this month as a perfectionist I always want to take the right steps towards proper learning so Ill be attending Hay Houses Speak Write & Promote weekend workshop.

This Major Action is Producing Major Doubts

As you know Ive literally started blogging this month so this workshop is a huge commitment! Ive questioned whether Im out of my depth attending.

The broken record of not feeling good/smart/accomplished enough played through my mind incessantly.

But now I have clarified this and these are the thoughts that helped me get out of the funk:

  • Yes Im inexperienced. But the only way to eliminate inexperience is THROUGH EXPERIENCE!
  • From that I felt like well Ill be the least experienced one there.
  • So what? Im there to learn. I am willing to be open and say you know what Ive only just started a blog. Im the new kid on the block. We all have to start somewhere. Im hear to learn from the best I may not understand everything but I very much want to understand this industry and the action and commitment it entails. And mostly importantly figure out early on if this is a suitable path for me moreover what would I be best at?
  • I could feel inadequate and uncomfortable. In the past there were many occasions where I felt uncomfortable around others who quite honestly were not nice nor particularly smart. If youre going to feel discomfort it may as well be around people that are intimidatingly good! And Im ok with that. I would rather that.
  • If I do feel out of my depth during the workshop well I already knew that prior to attending.Its only temporary anyway..Live & LearnBought my ticket here:


August 12, 2016, Billy0 Comments

Words matter. Maybe this is why I majored in English in college. Even then, I knew the power of words. How these single and multi syllable tools can help build amazing enterprises. Words can help mold characters, heal wounds, and words can lend significance.

Below is a photo my nephew took of an old sign he recently unearthed from a dusty storage shed. It belonged to my father. Six words, intermingled with a few symbols and digits, that tell quite a story. Read More

Acne Treatment Market Worldwide

July 6, 2016, Billy0 Comments

Acne-Treatment-MarketWe generally assume that acne disappears with age. We hope that as we leave puberty behind we will also leave the embarrassing plague of acne behind. Many adults still suffer from acne, and as an adult the problem can be more troublesome. Often, acne is associated with poor hygiene, or poor diet. For this reason adult acne sufferers can face discrimination. It’s no wonder that the acne market is a billion dollar industry. There are many options available for those who wish to rid themselves of acne forever. Some options include products like proactive, expensive treatments, chemical peels, light treatments, and home remedies. So which acne treatment is right for you? It really depends on what your level of acne is, what kind of skin you have, and how much you are willing to spend. Read More

Start Your Own Woodworking Business

June 19, 2016, Billy0 Comments

Many people want a home based business because they have been laid off their job. Starting a woodworking business is a great way to turn a hobby into a great money making business. Woodworking business can be initiated with small startup capital investment. Before you start, here are simple but valuable tips you have to take note:

It’s All About Your Attitude
Having the wrong attitude is the number 1 mistake, because it will kill your business quickly. If your goal is to make as much money as you can from your woodwork business by proving products as quickly as you can, then I suggest you reconsider this amazing plan. The reason is simple, you don’t care or prize the production, why your clients trust you and your craft. Read More

How to Get Customer Loyalty in a Highly Competitive Market?

May 1, 2016, Billy0 Comments

In a market as tough as Pepsi and Coca Cola? In a market where customer buys whatever is the cheapest and thus a price war is always at bay?

Someone recently asked me on Quora, about how to market your brand so as to rise above it and this kept me thinking for a while. Why is it that even when Apple charges much more than the features it’s phone have, why is it that everyone goes bananas over the new iPhone, even when alternatives are way cheaper? Read More

What You Call Love…Marketing Emotions

May 1, 2016, Billy0 Comments


The reason you haven’t felt it is because it doesn’t exist. What you call love was invented by guys like me, to sell nylons. You’re born alone and you die alone and this world just drops a bunch of rules on top of you to make you forget those facts.

This quote by Don Draper in the famous american soap called “Mad Men”, left me into deep thoughts. I couldn’t help but think of the fact that this is god damn true.

Much are we influenced by what we see happening on television screens, that we want everything to be like that. From the fact that you’re not in love unless you start smiling uselessly, or you’re not successful unless you have a chauffer driven X car, our dreams and aspirations have been heavily impacted by what we see. Read More